Office and Service Center Announcement

FUJIFILM (Singapore) Pte Ltd statement on price increase announcement for color negative photo film products

FUJIFILM Corporation, our parent company, has announced that from October 2007 onward, it will implement worldwide price increases for its color negative photo film products.

Globally, Fujifilm has undertaken intensive structural reforms to adjust to the harsh market conditions in the photo imaging business. However despite these efforts to reduce fixed costs and improve productivity, it can’t continue to absorb the rapid rise in costs of silver, oil and other raw materials.

While prices are expected to increase globally by 5-10%, the rate of increase may differ by regional market. FUJIFILM (Singapore) Pte Ltd is studying the best pricing structure for its affected products in the Singapore marketplace.